How Global Hotel Alliance Streamlined Profile Management at Scale

How Global Hotel Alliance Streamlined Profile Management at Scale

Hotel Group

Global Hotel Alliance (GHA)

Background

Global Hotel Alliance manages a large volume of guest profiles across its hotel network. As profile volumes increased, manual profile management and suspensions began to place significant pressure on available staff and operational resources.

Challenge

Profile management workload was overwhelming available staff. Manual handling of profile suspensions and profile merging processes consumed a large amount of time and increased the risk of data inconsistencies within the Opera Customer Information System.

Solution

RobosizeME implemented automation to support profile management operations within GHA’s systems.

The automation focuses on automated profile merging and the processing of profile suspensions directly within the Opera Customer Information System, reducing the need for manual intervention while improving data accuracy and consistency.

Results

The implementation of automation significantly reduced the manual workload associated with profile management and improved overall data integrity.

The automated solution successfully processes 30% of all profile suspensions without human intervention, allowing operational teams to focus their efforts on cases that require human judgment and on guest-facing activities.

Customer Perspective

Folker Heim
COO, Dubai

“The adoption of RobosizeME Automation has been a game-changer in how we manage our profile suspensions, with the bot successfully processing 30% of all profile suspensions in our Opera Customer Information System without human intervention.

This strategic move has not only streamlined our operations and profile flow in our systems but has also allowed our 20 full-time employees to concentrate their efforts on the areas that need human intervention for processing, freeing a considerable amount of time for crucial guest-facing services and to reinforce our dedication to delivering exceptional service to our GHA DISCOVERY members.”

Next Steps

By reducing manual profile management workload, Global Hotel Alliance has created additional operational capacity, enabling teams to focus on service quality and on processes where human expertise delivers the greatest value.

Industry: Hospitality & Loyalty Programs
Focus: Profile Management & Data Integrity Automation