Hotel groups worldwide are increasingly turning to a new performance lever: workflow automation. Not as a future bet, but as a proven driver of efficiency, accuracy, and financial impact. More exactly, we are talking about hyperautomation, which is a hotel-specific blend of AI-powered digital workers that replaces repetitive tasks, improves data accuracy, and frees up human teams to focus on service, not spreadsheets.
Current industry leaders aren't experimenting with hyperautomation; they are executing it. And the results speak for themselves: thousands of workdays saved, costly errors eliminated, and real-time insights unlocked across reservations, revenue, and distribution.
This article shares how top hospitality brands we have accompanied are now using automation.
200,000 Hours Freed. And That's Just the Beginning.
At RobosizeME, we've seen firsthand how digital workers are reshaping operations across finance, reservations, and revenue management. From automating OTA commission reconciliations to identifying VIP guests in real time, each workflow automated means faster decisions, stronger margins, more guest-centric execution, as well as room for strategic planning.
Let's look at some real results.
- A major Hotel Group saved over 72 working days per month by automating rate code maintenance alone. That's more than 850 days per year reallocated to strategic work, team development, and real-time market response.
- Another Group now has digital workers managing dynamic ad spend optimization for
OTA sponsored listings—an area previously driven by "gut feel" or unchecked routine. The result? Better ad performance, and smarter ROl with 1,000 hours of manual work saved in just three months, and, on average, €8K recovered monthly in labor cost. - A third international Group streamlined profile suspension processes, with automation handling 30% of all cases without human intervention. That freed up 20 full-time employees to refocus on guest-facing activities, directly enhancing service delivery:
- An additional forward-looking group shared that the implementation of RobosizeME automations significantly improved their operational reliability and contributed to higher profit margins. Recipe cost synchronization alone saved them 560 working hours in just three months.
These are repeatable outcomes made possible through purpose built digital workers that integrate directly with PMS, CRM, and finance systems
Find out more Download The Executive Guide to Hyperautomation in Hospitality
How Digital Workers, Solve Real Hatel Problems
Manual data entry, reconciliation errors, and endless training loops are not just operational headaches, they're costly. In fact, our analysis reveals that hotels often lose the equivalent of 50+ workdays per process, per year, due to inefficiencies, in areas like:
- OTA payment reconciliation
- Reservation quality checks
- Rate setup across systems
- VIP guest, identification from OTA extranet
- Commission tracking and reporting
One customer calculated that manual reconciliation of OTA commissions takes 49 full working days per year, with a labor cost of nearly $18,000. Automation delivered the same task in minutes, and with zero errors.
What These Leaders Did Differently
- They treated automation as strategy, not software.
These betel groups didn't just "buy bots." They audited processes, selected high-impact tasks, and designed automation to fit real business ules. Think digital workers trained specifically, for the nuances of batel aperations, not generic tools. - They embraced the ROl mindset.
For every automation launched, KPls were tracked; time saved, accuracy improved, guest service metrics elevated. Executive dashboards made the impact visible in real time, reinforcing bu-in across departments - They didn't fear disruption, but leveraged it.
Instead of clinging, to legacy processes, they embraced change. In doing so, they didn't replace staff, but empowered them. Teams gained back hours for training, service recovery and guest personalization.
Don't Let Legacy Thinking Hold You Back
According to industry data, 66% of hotel processes are automation-ready. Yet most remain untouched. Worse, 75% of hotel IT budgets still go to maintaining outdated systems, blocking innovation.
Automation is a present-day performance engine. The hotel groups already on this path are faster to market, more resilient to labor gaps, and better positioned to scale guest satisfaction.
And here's the key you don't need to start big.
Some of the highest-impact automations —from daily pickup reports to VIP guest tagging - take just weeks to implement and deliver ROl within the first quarter. The cumulative effect across departments is transformative.
Build your executive automation roadmap Download The Executive, Guide to Hxperautomation in Hosnitality
