Founder and CEO Stephen Burke outlines a seven-step framework to help hotels simplify automation adoption
PRAGUE, 16 September 2025. RobosizeME, a leading provider of process automation solutions using AI and Digital Workers that are purpose-built for hotels, announced the release of the hospitality industry’s first dedicated process automation guide. Authored by founder and CEO Stephen Burke, The Hotelier’s Guide to Starting Your Automation Journey provides hotel executives with a practical, seven-step roadmap to identify, implement, and benefit from automation in ways that reduce manual work and improve operational efficiency.
Drawing on decades of experience in hotel technology and integrations, Burke developed the guide to address a persistent challenge in the sector: the difficulty of bridging legacy systems with new tools without creating costly or disruptive IT projects. The guide distills extensive research and real-world case studies into a clear, actionable plan that can be adopted by general managers, revenue leaders, and operations teams alike.
“Over the years, I’ve seen how too often technology creates more work instead of solving it,” said Stephen Burke, founder and CEO of RobosizeME. “With this guide, we want to give hoteliers a straightforward playbook for making automation an invisible helper, freeing up staff time so they can focus on guests and operations.” The guide emphasizes that automation should work behind the scenes, seamlessly connecting existing systems and reducing repetitive manual tasks such as data entry, reporting, and reconciliations. By following the seven recommended steps, hotels can begin small, measure results, and scale their automation programs without the need for significant new IT infrastructure. “Automation in hospitality doesn’t need to be disruptive,” Burke added. “Our goal with this resource is to demystify process automation and show hotel leaders that small, practical changes can deliver measurable improvements across departments.” The Hotelier’s Guide to Starting Your Automation Journey is available now as a free download on the RobosizeME website. Hoteliers interested in exploring RPA use cases tailored to their properties can also connect directly with RobosizeME’s automation specialists for further consultation.
About RobosizeME
RobosizeME is a leading provider of AI-enabled process automation solutions tailored to the global hotel industry. By combining digital workers with deep expertise in hotel APIs, RPA, IPA and AI development, RobosizeME streamlines reservation, finance, distribution and front office critical workflows for hospitality groups—helping them operate with greater speed, accuracy and efficiency. Backed by advanced security certifications (ISO 27001, GDPR, PCI-DSS), RobosizeME’s industry-specific automation solutions ensure the highest levels of data protection, compliance and data sovereignty. Trusted by renowned hotel companies such as Design Hotels, The Dorchester Collection, GHA, Jumeirah, Kempinski, Loews Hotels, Louvre Hotels Group, Radisson Hotel Group, and more, RobosizeME continues to set the standard for secure, specialized automation at scale in the hospitality sector. For more information visit www.robosize.me
